In Flames

In Flames is undoubtedly considered one of Sweden’s absolute greatest metal bands of all time. The band has been around for over 30 years and has constantly evolved – both as musicians and songwriters, and as a brand and concept.

This premium gin is incredibly flavorful, infused with ten different types of pepper, coriander, lovage, bitter orange, and orange peel, among other ingredients. After distillation, a small but extremely potent extraction of habanero, piri-piri, and a host of other related fruits is added. This results in an exceptionally pure taste that leaves a pleasant chili warmth lingering on the palate.

This project felt incredibly creative and enjoyable from start to finish. The design concept aims to be understated yet premium, placing the band (and brand) in the spotlight where it belongs. The choice of premium textured paper, the copper foiling of the band’s iconic logo, and the torn paper edges all contribute to the overall exclusive handcrafted feel.