Doctor Cane

This project embarked with a compelling pitch that illuminated the potential in aspects like the name, design and narrative. The goal was to create a high-quality yet affordable rum that evoked Caribbean vibes, adventure, and allure, steering clear of clichéd images of ships or pirates at sea.

In addition, the product must be both environmentally certified, have ethical certifications and a packaging with a lower climate footprint in manufacturing than a traditional glass bottle.

In lieu of those clichés, we introduced the character of Doctor Cane, an adventurous explorer with a zest for life. He became the guiding force for the product’s design. Collaboratively, we crafted a coherent storyline that vividly portrayed his life and myriad adventures. Opting to tastefully illustrate the label with snippets from his journeys streamlined the graphic design process. The label and framing not only became visually appealing but also seamlessly conveyed the captivating story that had been established.

This aged premium dark rum is described as spicy, nuanced taste with barrel character and slight sweetness, hints of sultanas, cinnamon, brown sugar, chocolate, pecans, dates, vanilla fudge, arrack and orange.