KISS – ”Hotter Than Hell”

I had the honor of designing the label for KISS ”Hotter Than Hell” Ultra Premium Rum, celebrating the 50th anniversary of their iconic 1974 album.

Inspired by the original artwork, the design channels the band’s explosive energy and unmistakable aesthetics, crafted to resonate with fans and collectors alike. Every detail, from intricate patterns to vintage typography, pays tribute to KISS’s music and the era-defining visuals of Hotter Than Hell.

The rum itself is as bold as the design; a 14 year old blend aged in ex-bourbon barrels and Batavia Arrack leggers, offering notes of butterscotch, dark chocolate, and crème caramel.